In my presentations I use videos, photos, and stories to explain how Formula 1 racing teams achieve high performance in a rapidly changing, very competitive industry where innovation, teamwork, and continual learning are crucial factors for success.
For F1 fans in the audience I offer a new perspective on the business of motor racing teams that will enhance their understanding of the sport and hopefully, increase their enjoyment. For the rest of the audience, about 60% in the case of the Global Forum participants in Berlin last week, I try to pique their interest in F1 by emphasizing the amazing ways in which high technology and teamwork is used to achieve extraordinary results while working within regulatory and all-important safety guidelines.
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