I am delighted to be delivering a keynote on “Business Lessons from Formula 1 Motor Racing” at RainFocus INSIGHT 2023 in Salt Lake City on January 30th.
The conference title is “Unifying Experiences” and the audience, both in person and virtual, are leaders from events, marketing, and technology teams gathering to discover how to power today's innovative event experiences, from planning through delivery and measurement.
Interest in F1 continues to grow in the USA where there will be three F1 races this year. A return to Miami’s Hard Rock Stadium after last year’s very successful inaugural race; another great event at Circuit of the Americas in Austin; and after an absence of 41 years, the Las Vegas Grand Prix, November 16-18, 2023.
Following the conference, I look forward to visiting Las Vegas to check out preparations and the race circuit that will include the famous Las Vegas Strip.