The Helsinki Book Fair opened today and right on cue social media reminded me of the same event four years ago. At that time, I did a presentation on “Business Lessons from Formula 1 Racing“ at the US Embassy in Finland’s stand at the fair. What made it extra special is that I followed my daughter’s, Alexandra Pasternak-Jackson (CEO of Amcham Finland), presentation on the top business books one needs to read. A wonderful experience.